The spur for Tamil Names to Tamil Movies
After the TN government's announcement that Tamil films with Tamil names will be exempted from entertainment tax has prompted many production to change the names of their films.This is the Government Order 72 that passed on 22/07/06. Lately after that we have seen many movies like Jillinu oru kadal become Silinu oru kadhal, Something Unakkum Enakkum' become merely `Unakkum Enakkum'.
Adding to the above trend,
Jailani a new producer, who after completing his computer education, went to the U.S., and later joined French director Al Nigreen and worked as an associate on seven films before starting out on his own. Jailani came back to his hometown, Chennai, to start on his first Tamil movie named '?', a thirller. The Name '?' would have been much appropriate for this movie but not worth to the financial benefits it would get, by changing its name. Now the movie is renamed 'Kelvi Kuri'.
'ECR' well known by its name and beauty that stretches along the east coast was the new banner for a film by producer R.S. Anthanan and cast by Srikanth & Bhavana. But apparently being changed to "Kizhakku Kadarkarai Salai", how dumb?.
Movie Godfather which took almost more than a year in its making has now been renamed to 'Varalaru' to take advantage of the entertainment tax exemption.
Giving Tamil names to Tamil movies is acceptable but names which are well known in their existing form should not be changed to weaken the orignality it bears. I hope the new flicks of the next season, movie 'E' and 'Vattarm' and many more are not names that were decided based on the influence of the above phenomenon.
